The bright side of being a Community Manager in video games

It’s been quite a while since my last blog post, and no, I didn’t forget about it. At first I thought that maybe I should write a new video game review, but during this week something magic happened at work and I had the idea to share and keep it as a nice memory on my blog.

Maybe someone of you already knows, probably others don’t. I work as Community Manager since September 2015 in one of the largest video game company in the world, Ubisoft.

First of all, what is exactly a Community Manager?

Yup, many people think that we are on Facebook and Twitter all the time, writing a couple of social posts a week, reply to comments, but in general, not doing much during the day. Well, this is not really how it works.

My own definition of Community Manager is “champion of the players“. Our biggest mission is to put the fans always first. In other words, it is the ability to protect and deliver their feedback by transforming them into action. Most of the time, depending on which project you are on, this is a very hard challenge to accomplish. CMs have to convince PR, Producers, Brand Managers that the voice of the community matters and this means that if they insist that a specific feature in a game has to be changed, this has to be changed, and as soon as possible.

Another core responsibility is to build and define the community of a brand. If you are working on an already known title, like a “triple A”, the mission could appear in some way easier, but it is not exactly like this. What I have learned from my experience, it is not the popularity of a game that make a community better than another, it is what that community tells about the game they care about.

So why a Community Manager is needed to build a community of players that already exists? Because CMs are the voice of the company and the main point of contact with fans. For me, being a good CM, means to take care of fans in a daily basis by speaking one-to-one (even outside working hours), by valuing their beautiful creations (such as a fan art or a gameplay video) and by making them to feel at home, like in a big family.

Now, the reason why I wanted to explain what I do every day is because I would like to share some special moments in which I felt my job valued and recognized.

WD2 Avatar

This is a portrait of myself, made it last year by the talented artist @AngiAn from the Watch Dogs 2 community.

Foto 02-09-17, 14 29 29

This one is an handcrafted wood box made by one of the most active couple in the italian Assassin’s Creed community, Andrea_Sara07.

More recently, just a couple of days ago, a cosplayer called Irina (@Aspira_cosplay) gave a special gift to a colleague that attended Gamescom, promising to give it to me at his return in Newcastle. She made a hoodie from one of the character of the game, just for me, with this message:

I just wanted to give you Sitara’s hoodie back as you were one of the first people who supported me & you were so lovely to me.

To you, amazing people that made my life happier, THANK YOU.

With love,
Federica

P.S.: Special thanks also to Luigi, Stefano, Dina, Manu, Umutcan, Tara, Liam, Claudio, Rosalia, Asya, Kyle, Rekalty, Hurricane, EpicStreamMan, Shadow_Marcuz, Jost, Kristin, Sandro, Sarah, Thomas, Derri, Nixon.

3 thoughts on “The bright side of being a Community Manager in video games

  1. Complimeti Fede un gran successo telo meriti tutto perchè ci credi e lo hai conquistato tutto con le tue idee tenacia e forza GRANDISSIMA!!!

    Liked by 1 person

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